About – Target Group

About us.

The team that breathes life
into your message.

We are a boutique agency out of Heidelberg, Germany, that prides itself on the quality of our work and the integrity of our relationships with clients and partners. By listening, questioning, and refining, we shape messages until they truly connect with people. We don’t just deliver assets. Strategic thinking, creative spark, and international scalability come together to breathe life into your message.

The evolution of our message.

1999

Early beginnings

Our story began over 25 years ago as a translation agency—Target Languages. From the start, we made sure that a message stays alive when it crosses a border.

2002

Consistency in global communication

To handle the growing volume of global communication, we helped our clients build glossaries and translation memories to ensure their voice remained consistent.

2009

Language meets design

We expanded into multilingual desktop publishing. A message needs a body—we ensure translated content works visually and linguistically in every format.

2014

Project coordination at global scale

When a global enterprise expanded its employee magazine worldwide, we became its coordination partner—managing linguistic and visual production.

2019

Combining AI and human expertise

As machine translation matured, we began managing complex campaigns by combining tech with human experts, protecting the “voice” in the data.

2021

Launch of brand hubs

With the development of prolingo.net, we create client brand hubs that allow global teams to scale their communication without losing their identity.

2023

From Target Languages to Target Group

We rebranded from Target Languages to Target Group, reflecting how our service range now covers the entire journey of a message—strategize, create, scale.

2025

The message becomes personal

We developed the Brand Ambassador Academy—a program that helps employees put messages into their own voices and scale them through personal networks.

The evolution of
our message.